Digital marketing methods have evolved over the last few years. Certain staples remained, social media being one of the most prominent, but our approaches have definitely shifted. This isn't to say that other methods have gone by the wayside, though. Newsletters, for instance, can still have a positive impact if utilized correctly. Online marketing companies can tell you, though, that there are certain misconceptions to be wary of. These are just a few newsletter myths that don't hold up.
"Newsletters don't do enough to warrant the effort." This is one of the many misconceptions that the likes of www.fishbat.com can clear up. Did you know, for instance, that newsletter subscribers are more likely to spend time on site? The reason for this is that they're already interested in what the business has to offer. High-quality newsletters are capable of yielding engagement, which means that they, in fact, warrant the effort.
"Content isn't so important with newsletters." One of the most important rules of digital media is that content matters. This is no different when it comes to newsletters, meaning that you must put in as much care and attention here as possible. Is your audience of a certain age range? Do they have certain interests? By answering these questions, you will have a better understanding of the content they're most likely to consume.
"Monthly newsletters can be overwhelming." You may be under the impression that newsletters can become spammy if they're sent monthly. This isn't the case, mainly due to the fact that it's a regular practice today. It can also help keep you in the minds of others better than if you were to send a newsletter every few months. A monthly rotation performs best, so stick to this process so that your newsletters perform at a higher level.
"Longer newsletters are more valuable." Just because you can make your newsletters longer doesn't mean that you should. In fact, it's recommended that you focus on shortening newsletters so that they fit within a page or so. What this does is provide content to recipients without overwhelming them. Keeping things short and sweet is paramount in the digital age, so follow this mindset when designing newsletters as well.
"Newsletters don't do enough to warrant the effort." This is one of the many misconceptions that the likes of www.fishbat.com can clear up. Did you know, for instance, that newsletter subscribers are more likely to spend time on site? The reason for this is that they're already interested in what the business has to offer. High-quality newsletters are capable of yielding engagement, which means that they, in fact, warrant the effort.
"Content isn't so important with newsletters." One of the most important rules of digital media is that content matters. This is no different when it comes to newsletters, meaning that you must put in as much care and attention here as possible. Is your audience of a certain age range? Do they have certain interests? By answering these questions, you will have a better understanding of the content they're most likely to consume.
"Monthly newsletters can be overwhelming." You may be under the impression that newsletters can become spammy if they're sent monthly. This isn't the case, mainly due to the fact that it's a regular practice today. It can also help keep you in the minds of others better than if you were to send a newsletter every few months. A monthly rotation performs best, so stick to this process so that your newsletters perform at a higher level.
"Longer newsletters are more valuable." Just because you can make your newsletters longer doesn't mean that you should. In fact, it's recommended that you focus on shortening newsletters so that they fit within a page or so. What this does is provide content to recipients without overwhelming them. Keeping things short and sweet is paramount in the digital age, so follow this mindset when designing newsletters as well.
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