To say that Twitter is well-known would be a tremendous understatement. Not only is it used by the general public on a day-to-day basis, but many businesses have been able to capitalize on it as well. When it comes to the latter, smart tweeting is the name of the game. Anyone that specializes in Long Island advertising will agree, but what exactly does this entail? The following information is likely to come in handy.
If you're going to use Twitter, understand the differences between public and private messages. For those that don't know, Twitter allows users the ability to send DMs, or direct messages, to others. This is ideal for conversations that aren't meant for others to see. For all other messages and content in general, public tweeting is recommended. This is standard information for many Twitter users, as names such as fishbat will attest, but it provides a solid foundation to build upon all the same.
You must also use hashtags to ensure that your tweets achieve as much visibility as possible. In short, hashtags make it possible for your content to get found on Twitter. Of course, you shouldn't simply include any tags that you'd like, as they must be relevant to the content you provide. Furthermore, they should be ones that trend on a regular basis. By following these rules, you'll get the absolute most of your tweets from a marketing standpoint.
When it comes to the mistakes to avoid when creating tweets, a lack of mobile interaction is a good place to begin. One of the benefits of owning a smartphone is the ability to stay up-to-date on your social activity, no matter where you are. It's also worth noting that if you have an idea for a tweet, you can post it without waiting to go home and publish it from your computer. In short, a solid Twitter strategy requires a mobile mindset.
Finally, you shouldn't tweet something that you wouldn't say at home or out in the open. One of the biggest criticisms that a Twitter user can draw is that they are unprofessional, which is especially detrimental for those that have big business plans with this social media platform in mind. This is why maintaining an air of professionalism is vital. Which such a statement can be applied to any networking site, it's all the more important for Twitter.
If you're going to use Twitter, understand the differences between public and private messages. For those that don't know, Twitter allows users the ability to send DMs, or direct messages, to others. This is ideal for conversations that aren't meant for others to see. For all other messages and content in general, public tweeting is recommended. This is standard information for many Twitter users, as names such as fishbat will attest, but it provides a solid foundation to build upon all the same.
You must also use hashtags to ensure that your tweets achieve as much visibility as possible. In short, hashtags make it possible for your content to get found on Twitter. Of course, you shouldn't simply include any tags that you'd like, as they must be relevant to the content you provide. Furthermore, they should be ones that trend on a regular basis. By following these rules, you'll get the absolute most of your tweets from a marketing standpoint.
When it comes to the mistakes to avoid when creating tweets, a lack of mobile interaction is a good place to begin. One of the benefits of owning a smartphone is the ability to stay up-to-date on your social activity, no matter where you are. It's also worth noting that if you have an idea for a tweet, you can post it without waiting to go home and publish it from your computer. In short, a solid Twitter strategy requires a mobile mindset.
Finally, you shouldn't tweet something that you wouldn't say at home or out in the open. One of the biggest criticisms that a Twitter user can draw is that they are unprofessional, which is especially detrimental for those that have big business plans with this social media platform in mind. This is why maintaining an air of professionalism is vital. Which such a statement can be applied to any networking site, it's all the more important for Twitter.
About the Author:
For additional information about Twitter and other social media networks, please contact fishbat.. Also published at Long Island Advertising: The Do's And Don'ts Of Tweeting.
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