We all know that working with and selling to referrals is much easier (and more profitable) than for any other type of customer. And while there are plenty of ways of generating these valuable referrals, one of the best ways is to 'incentivize' your customers to refer people to your business so they become excited about helping you to grow and prosper.
Here's the easy way to get started. Contact your existing prospects and customers, and tell them they can have a 20-50% discount on one of your products or services if they'll send you two referrals. The only condition is that the referrals must become customers in order for them to receive the discount. Because the lifetime value of a customer can be thousands of dollars for most businesses, this idea could be worth a small fortune to you.
It's nearly always worth giving away a percentage of your profits like this on the front end because you can then make a lot more money on the backend from your new customers. And this works really well because your customers are always interested in a bargain or a bonus of some kind. Just making this offer to a few people every month could help you to consistently grow your business, and your clients love you for offering it.
Or here's another example...
If your customers are really excited or happy after they've purchased something from you (which is very common when people buy something they've wanted for a while), this is the perfect time to ask them for some referrals before they leave your store or business. You might print up a form and say something to them like -
"Hey Peter, it's great to see you're happy about buying your new piano. I was wondering if you know anyone else who would like to have the same benefits as you do with your beautiful new Yamaha CX? Who else would also enjoy the benefits and advantages of a piano just like the one you've purchased?"
Then you can help your customers think about and remember who they know in their personal life, in their business, at their club or in their local area who would really appreciate or benefit from the same product they just purchased. Most business owners simply don't realize how excited and motivated their customers are right after they've made a purchase, and how important it is for those people to get confirmation from somebody that they've made a good decision.
Letting your customers offer the same benefits to somebody else who's important to them is likely one of the most powerful forms of confirmation you can give them. And the beautiful thing is, your customers will thank you for giving them the chance to do this for themselves and their friends. It's a case where everyone wins.
The bottom line is you can use a simple referral system like this to immediately increase the number of customers you generate for your business every single day. It's pretty easy to do, it costs you virtually nothing, and it just means making a small change to the words you say at the end of each transaction. It really is that simple, and I hope it helps.
Here's the easy way to get started. Contact your existing prospects and customers, and tell them they can have a 20-50% discount on one of your products or services if they'll send you two referrals. The only condition is that the referrals must become customers in order for them to receive the discount. Because the lifetime value of a customer can be thousands of dollars for most businesses, this idea could be worth a small fortune to you.
It's nearly always worth giving away a percentage of your profits like this on the front end because you can then make a lot more money on the backend from your new customers. And this works really well because your customers are always interested in a bargain or a bonus of some kind. Just making this offer to a few people every month could help you to consistently grow your business, and your clients love you for offering it.
Or here's another example...
If your customers are really excited or happy after they've purchased something from you (which is very common when people buy something they've wanted for a while), this is the perfect time to ask them for some referrals before they leave your store or business. You might print up a form and say something to them like -
"Hey Peter, it's great to see you're happy about buying your new piano. I was wondering if you know anyone else who would like to have the same benefits as you do with your beautiful new Yamaha CX? Who else would also enjoy the benefits and advantages of a piano just like the one you've purchased?"
Then you can help your customers think about and remember who they know in their personal life, in their business, at their club or in their local area who would really appreciate or benefit from the same product they just purchased. Most business owners simply don't realize how excited and motivated their customers are right after they've made a purchase, and how important it is for those people to get confirmation from somebody that they've made a good decision.
Letting your customers offer the same benefits to somebody else who's important to them is likely one of the most powerful forms of confirmation you can give them. And the beautiful thing is, your customers will thank you for giving them the chance to do this for themselves and their friends. It's a case where everyone wins.
The bottom line is you can use a simple referral system like this to immediately increase the number of customers you generate for your business every single day. It's pretty easy to do, it costs you virtually nothing, and it just means making a small change to the words you say at the end of each transaction. It really is that simple, and I hope it helps.
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