It is very likely that the vast majority of adverts you see published come from Google's Adsense platform. These adverts are designed to be relevant to the page they appear on, which is one reason they are so popular with website owners.
Google has found a way to analyse your web page, find out what it's about and serve up an advert that fits your content.
However, there is no guarantee that this will occur. You may find instead, that your ads are not relevant and don't get the clicks you expect.
There are many reasons why your website adverts may not generate revenue but in this article let's look at the issue of lack of relevant adverts and what you can do about it.
Understanding how Adsense works will help you.
Advertisers compete to place their adverts on Google which then serves them up on matching pages. However, if no relevant adverts are available, the search engine will serve up any adverts it has available.
In this case, the ads could be completely off-topic, and may receive few clicks, if any .
Study the ads displayed on your pages. Are they in line with your page content? If they are, your problem isn't with advertisers or Google. .
If, on the other hand the ads are not relevant, you need to discover if that is due to an issue with your website pages or if it is because no one is advertising on your topic.
Go to Google and enter on topic phrases (keywords) into the search box.
If you are able to find lots of adverts, then it means there is no shortage of advertisers, you have just been unable to get them to advertise on your website.
If that is the case, then the issue has to do with how search engines view your site. Basically, they see your pages as off-topic or over generalised.
For you to be able to generate any income from visitors your pages will have to become a lot more focused.
You can fix this by including your main key phrases in your web page titles and also highlighting them in your pages content. Another thing you can do is to divide your pages into sub-topics with a sub-header that includes variations of your keywords.
The adverts you see on Google for your topic can themselves provide a clue. Look at the keywords they contain. You should include these too in your page content if possible.
If you don't see any adverts or see few, then you are likely to make money on your topic by using Adsense. You will need to either seek to make money through some other means such as affiliate banner adverts or change or broaden your product range. Another method is to capture email addresses and send out a newsletter to a target list
In summary, if you use AdSense and your pages don't show relevant adverts, but search engines do, the problem is with your website and you need to optimize your web page content. On the other hand, if even Google shows few ads, then you should consider changing product or switch to a different approach to gaining revenue.
Google has found a way to analyse your web page, find out what it's about and serve up an advert that fits your content.
However, there is no guarantee that this will occur. You may find instead, that your ads are not relevant and don't get the clicks you expect.
There are many reasons why your website adverts may not generate revenue but in this article let's look at the issue of lack of relevant adverts and what you can do about it.
Understanding how Adsense works will help you.
Advertisers compete to place their adverts on Google which then serves them up on matching pages. However, if no relevant adverts are available, the search engine will serve up any adverts it has available.
In this case, the ads could be completely off-topic, and may receive few clicks, if any .
Study the ads displayed on your pages. Are they in line with your page content? If they are, your problem isn't with advertisers or Google. .
If, on the other hand the ads are not relevant, you need to discover if that is due to an issue with your website pages or if it is because no one is advertising on your topic.
Go to Google and enter on topic phrases (keywords) into the search box.
If you are able to find lots of adverts, then it means there is no shortage of advertisers, you have just been unable to get them to advertise on your website.
If that is the case, then the issue has to do with how search engines view your site. Basically, they see your pages as off-topic or over generalised.
For you to be able to generate any income from visitors your pages will have to become a lot more focused.
You can fix this by including your main key phrases in your web page titles and also highlighting them in your pages content. Another thing you can do is to divide your pages into sub-topics with a sub-header that includes variations of your keywords.
The adverts you see on Google for your topic can themselves provide a clue. Look at the keywords they contain. You should include these too in your page content if possible.
If you don't see any adverts or see few, then you are likely to make money on your topic by using Adsense. You will need to either seek to make money through some other means such as affiliate banner adverts or change or broaden your product range. Another method is to capture email addresses and send out a newsletter to a target list
In summary, if you use AdSense and your pages don't show relevant adverts, but search engines do, the problem is with your website and you need to optimize your web page content. On the other hand, if even Google shows few ads, then you should consider changing product or switch to a different approach to gaining revenue.
About the Author:
Karven G Unadejo a successful website designer, builds business websites for a living. To learn about making money online, and to view a great website page optimization resource go to increase Google Adsense Revenue. In addition, click here for website builders and other resources.
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