Friday, September 14, 2012

The integration of social media and smartphone applications as strategy of marketing

By Philip Smethurst


The usage of cellphones as tiny PCs with access to the Net has gained a large amount of acclaim these days. Marketing experts across the world now are in agreement that social media is one of the most powerful platforms in which you can tell the world more about your brand. The sites such as YouTube, Timbuctu, Facebook, Twitter and MySpace are ranked highly on the Internet search engines and they receive millions of visitors from every area of world everyday.

Most marketing specialists now focus on planning their marketing campaigns to feature in the smart phones like iPhone . Facebook, that has the highest number of users estimated to be over 800 million, is these days a well-liked choice of many marketers and advertisers. Twitter, which is essentially a micro- blogging site, is also generally used as promoting site. You simply need to make certain you get as many supporters as practical at the site so that more people can read your selling tweets.

A large number of people have became dependent on these social networking sites in just such a way that they cannot go for over one day without a visit to the site to read what their friends or proponents have posted. The essence of the social media is interaction and communication over the Internet .

A business can't know what its consumers are up to or what they want unless it interacts with them. There is not any better place of interplay with your customers, both existing and potential, other than through the power of social networking websites.

The IPhone App store has over 125 million users. This is a really sizeable population that iPhone reaches and interacts with through its app store. If you create an iPhone app and merge the platform with the social network, you can make great steps in the terms of the population that's reached by your marketing and advertising adverts.




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