Monday, August 20, 2012

Marketing Mix in a Digital marketing context

By Abel Pardo


Marketing mix and its seriousness for internet promoting

When a person is prepared to develop an Internet project , must take into account the public intended as the focus of its advertising strategy.

Internet Marketing is the key for data and we have a good opportunity here for improving our brand reputation in the net.

Tips for good market research

Here we present you some tips for success in digital marketing developing just good SEO strategies and following everything what Google says about webmasters:

- Marketing is the king
- Don't risk your online reputation
- Control the basic signals with analytics
- Develop white hat strategies
- Don't buy links
- Follow Google webmasters tips

Marketing mix: 4Ps

When we are talking about product, price, distribution - placement also in English - and promotion or advertising is the basis on which sits a solidly planned web plan .

All of them are to develop correctly , all of them have to meet their targets and all of them have to achieve maximum effectiveness.

SEO action without a previous study not achieve optimal yields that if we have an appraisal of keywords and search the web. SEO is quite interesting for searchers. Google offers us Pay per click, but it's expensive. A good position in SERPs is free, but it takes time. Solution? A combo.

The famous 4 Ps that are taught in business schools have in Online marketing one of its main attractions. With a well-balanced dose of each of these elements we are going to be able to raise a digital promotional strategy capable of success.

Market research: a key for pre-eminence in marketing

Nothing is more necessary before any kind of web business that ask previously , a consumer research. Not the same one mobile web , mobile telephones acclimatised to how it might display on a laptop PC. With the info on the table we can perform the segment of pay-per-click search site positioning and strategy secured networks to gain success raised.

Marketing mix is a tool, and like a tool, something for helping us, it has got to be considered. When we are in the right way we must consider to develop some selling actions, but also in some cases.

One last tip

If our plan isn't pretty good it usually will be better than zip. We are able to check, we can discover our faults and we are able to remake it for trying and trying again. There are some tools like Google Adwords, Google Analytics and other like rank tracker that can be very useful for us. When using them we have to test everything.

Just when we know the way we can get our objectives. By the way, to fail is very usual, and it gives us the possibility of change.Do you think this is a difficult field? Yes, it is,, so don't think that everything stays forever. Changes are a fact and continuous learning a must for digital marketers.




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