Tuesday, August 14, 2012

IM Techniques for Brick and Mortar Business

By James Steele


As a traditional business owner you probably don't think that Internet Marketing is for you. You own a brick and mortar business! Why would you spend a bunch of your time messing around on the Internet? In truth, you probably already do some of your business online. Do you have a business based website? Do you use email to communicate with clients and buyers and business partners? These are ways of doing Internet Marketing. The truth is that if you set it up right, your business will only be helped by Internet Marketing. Here are some Internet Marketing techniques you can use to help build your business.

Start a newsletter for your business. It is possible to do this both on the Internet and off of the Internet. It isn't at all difficult to print out your newsletter and then send it directly to people who have offered up their mailing addresses through the postal service. You could also send email versions of that newsletter to individuals who have given you their email addresses. In terms of cost and time, email newsletters cost way less. You'll be able to avoid both mailing and printing costs. When your newsletter is Internet based, you just have to think up the content. This is better for your budget both in terms of time and dollars spent.

Spend some time talking to people in forums. Choose the forums that relate to your business and niche. There's no reason to spend tons of time in these forums. The fact is that it is easy to get addicted to forums so you need to set limits for yourself right from the beginning. What matters most, though, is that you don't worry about trying to sell. Yes, that sounds counter intuitive. It is what really helps you build your business. List the URL for your business's website in your signature file. Then you just need to participate in conversations and answer questions. People will respect you because you know your subjects and they will visit the links in your signature through their own free wills. The rest of the selling can be done through your website. Learn to love Twitter. Twitter has exploded in popularity over the last couple of years. A lot of businesses have Twitter accounts now, even when they operate primarily in the "traditional" business world. If you want to know what people are saying about your business, Twitter is a great way to do that. It's also a great way to quickly address any issues that they might be voicing with your products or services. You don't have to pay to use Twitter. You can use it relatively easily. Once in a while you can even send out promotional offers to your followers and build your business that way.These same approaches are often used by people seeking Success in MLM

Do not limit yourself to your local chamber of commerce's directory. You can join a wide range of online directories, which are free. Some similarly to social media platforms, allowing you to connect with other business owners - both traditional and online - to build relationships that can benefit you both in the long run. It takes very little time to submit your site and company to a directory and, after all, you want to get as many links to your site as possible, right?

You have to ensure people can find your business. Make it easy for people to find you by ensuring your site is properly optimized for these terms. You have to make sure, though, you don't overdo things because keyword stuffing is something that isn't acceptable.

There are so many different ways to integrate Internet Marketing methods into an offline and "traditional" business. It's possible that you're doing some things now and just don't know it. Simply building a website, for example, is something that every Internet Marketer has to do. Using social media, collecting email addresses, marketing to your list, etc-these are all Internet Marketing techniques that will help you grow and expand your business. So instead of shunning the Internet, embrace it so that you can use it to increase your profit margin!




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