The Internet marketing community has seen some major changes over the last year. First Google released Panda and now Penguin. These changes have had a severe impact to the way Google calculates search results. These changes are intended to reduce spam and provide the user with the best results possible. Does this always work for webmasters? No. I've seen a lot of buzz from marketing teams where sites thought to be well developed have been impacted.
These algorithm changes are causing small business owners and SEO firms to re-evaluate their marketing strategies and campaigns. In some cases a complete restructuring of some sites was necessary since its not exactly clear what the problem is yet. We do know that keyword stuffing is no longer a successful way to garner attention. It also seems that back-links were affected also for some sites which had a ton of links with the same anchor text. So we know using varied keywords is a sensible approach.
Google also targeted quality content. Creating great material that is well presented is quickly becoming more and more important. Weak article spinning is a thing of the past. The best approach to creating links naturally is by creating unique articles aimed at niche that get passed along by readers, not computers. "Webmasters and SEO consultants need to be more focused on gaining natural links and creating quality content that gets attention from both search engines and readers," says Leonard McCann of a NJ Law Firm SEO Company.
Social media has also gained immense ground this year. Google released a complete set of reports aimed at providing valuable information on goals and activities. These reports allow users to see a much more detailed breakdown of the effects of their efforts in the social media community. These Google changes would seem to indicate the importance of social media in an overall strategy. What better way to promote meaningful content than social media?
It's been a really busy year for both Google and SEO folks alike. It will likely be some time yet before the dust really settles on the effects of these changes. Of course I doubt Google will let the dust settle. They've communicated that more changes of this nature are on the way. Again, we must hope that these changes will benefit everyone and really reduce spam and junk search results from folks who are obviously not serving up quality content. Let's just hope that they are careful to reduce the risk of downgrading quality sites who have domain authority.
These algorithm changes are causing small business owners and SEO firms to re-evaluate their marketing strategies and campaigns. In some cases a complete restructuring of some sites was necessary since its not exactly clear what the problem is yet. We do know that keyword stuffing is no longer a successful way to garner attention. It also seems that back-links were affected also for some sites which had a ton of links with the same anchor text. So we know using varied keywords is a sensible approach.
Google also targeted quality content. Creating great material that is well presented is quickly becoming more and more important. Weak article spinning is a thing of the past. The best approach to creating links naturally is by creating unique articles aimed at niche that get passed along by readers, not computers. "Webmasters and SEO consultants need to be more focused on gaining natural links and creating quality content that gets attention from both search engines and readers," says Leonard McCann of a NJ Law Firm SEO Company.
Social media has also gained immense ground this year. Google released a complete set of reports aimed at providing valuable information on goals and activities. These reports allow users to see a much more detailed breakdown of the effects of their efforts in the social media community. These Google changes would seem to indicate the importance of social media in an overall strategy. What better way to promote meaningful content than social media?
It's been a really busy year for both Google and SEO folks alike. It will likely be some time yet before the dust really settles on the effects of these changes. Of course I doubt Google will let the dust settle. They've communicated that more changes of this nature are on the way. Again, we must hope that these changes will benefit everyone and really reduce spam and junk search results from folks who are obviously not serving up quality content. Let's just hope that they are careful to reduce the risk of downgrading quality sites who have domain authority.
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