Thursday, August 16, 2012

Did You Know This About Facebook Advertising?

By Ralph Steele


If you are fed up with wasting money on the Google AdWords program, you should think about pursuing other options like using Facebook advertising. Even though Facebook is not all that old, it is expanding rapidly. Advertisers show that they get pretty good conversions when they run advertising on Facebook and that is encouraging news. This means that the door of opportunity is wide open for you to jump in and give it a shot. Here are three quick tips that you can implement to turn the highest profit possible from Facebook.

We want to address the importance of determining which ads are doing something good for you and which ones are duds. This can be easily done through split testing your ads. This step is critical because if your ad isn't being profitable, then there's something that needs to be fixed. Your aim should be to get a high return on investment with your advertising strategy and this can only happen when you get rid of any ads that aren't getting you good results. Many times new advertisers on Facebook spend less than $100 and declare the whole system as a failure when they don't see results. But as you probably realize, there is much to be done for an ad to test it and optimize it. In case you didn't know it, if you're running ads online then you need to set up a way to split test them.

Facebook engagement ads are also an option if you have more money; they're more expensive because these ads appear on the homepage. You'll need to do serious market research so your ROI will potentially justify the costs. You can promote an optin page for email list marketing, or also put up a video, etc. Just as an example, if your server was suddenly hit with millions of visitors, would it hold up? We think not for the average marketer.

And the best part about Facebook is that it's easy to start advertising on it and doesn't require much of an effort. Getting the most out of your advertising campaign depends on how easily you can convert your clicks into money and the best way to do that is to make sure your landing page is as interactive as possible.

All in all, Facebook can be seen as the advertising platform of the next generation. They offer a very high level of precision, which is the major reason for their success. Day by day you see more people joining Facebook, which means reaching out to a large audience easily, can become a thing of the past.




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